An Internet Marketing Strategy For Your Website
Although this post does not cover all of the internet marketing strategies to consider when search engine optimizing your website, it does discuss several important factors to consider when designing or redesigning your website:
- Website Architecture
- Keyword Analysis
- Page Content
- Internal Links
- External Links
Internet Marketing Strategies: Key Items To Consider
1. The “website architecture” or way your website is set up can have a big impact on your internet marketing strategy. The search engines need to be able to easily find and “crawl” through each page of your website. If pages on your website cannot be found by the search engines, your pages will not be indexed and now show up in the search results.
2. DO NOT just throw random keywords on the pages of your website. You must do thorough keyword analysis to determine the “best” keywords to use for your website. Just because you would type in certain keywords into a search engine such as Google, does not mean those searching for your website would use those same keywords.
3. Have you ever heard the saying “content is king.” This is certainly true for websites that want to rank well in the search engines and should be a major thing to consider in your internet marketing strategy. You must have quality content that real people want to read and the content must be original. If you cannot write yourself or just do not have the time, hire someone to write your website’s content for you.
4. Internal links are important and should use relevant keywords
5. External links are important and should use relevant keywords. The best external links should come from trusted websites. Never use paid “link farm” links. Link farms are sites set up exclusively for making money by adding a link to your websites. Google and other search engines frown upon buying links and may drop your website’s rank if you participate in link farms.
CB Web Innovations Can Help With Your Website’s Internet Marketing Strategy
We can help with your businesses internet marketing strategy by planning and implementing a search engine optimization strategy for your website. Contact CB Web Innovations of Burlington, NC today at 336.675.1363 for a free website consultation.