Archive for August 2011

Adding HTML Title Tags for SEO

Adding the HTML Title Tag

In search engine optimization, one of the most important items to get your page to come up in the search results is what you Title the page. This is called the Title of the page. You can see an example of the Title tag and how it shows up in the Google search results page by clicking on the example below. In this example, we conducted a search for the term "search engine optimization." At the top of the page, you will see three paid ads that appear. Below the three paid ads, begins the organic search results which is where search engine optimization will help to get you. The first organic search in this example is "Search Engine Optimization - Wikipedia."

Video on How to Add the Title Tag:

Google Search Results and The Title Tag

Notice how all of the top websites have the term "search engine optimization" at the beginning of the Title. This term is also bolded meaning that it matches what we searched for. This is why it is extremely important to Title your page for the keywords your want the search engines to index your page for. As we will see in other trainings, the Title of the page is not the only thing you do for search engine optimization, but plays a major role.

What Does the Title Tag Look Like?

Now let's look at what a Title tag looks like in a webpage. The Title tag is written in hypertext markup language or HTML. HTML is the predominant markup language for writing webpages. Browser (Internet Explorer, Firefox, etc) are able to read the HTML language and show you a webpage. Here is an example of an HTML Title tag: <title>Title of the document</title>. When the browser reads this, it reads "Title of the Document" as the Title of this page.

How to Find the Title Tag Using Your Browser

Let's look at the Title tag of this page you are viewing. If you are using Firefox, simply press "ctrl + u" to view the source of the page. If you are using Internet Explorer, go to "page" and then "view source." If you are using another browser, do a search to find out how to view the page source. This will allow you to view the source (or HTML code) of the webpage you are viewing. When you view the source of this page, scroll down until you see the <Title> </Title> tags. The Title of this webpage is "HTML Title Tags | Search Engine Optimization Training on How to Add Title Tags To Webpages."

How To Add Title Tags

Being able to add HTML Title tags to your webpages really depends on the website software you are using to create your webpages. For example, if you are using an HTML editor such as Dreamweaver to create your webpages, you will be able to type in the Title tags right into the HTML code itself on the page. If you are using a website design software such as WordPress, the easiest way is to use a plugin that will allow you to type HTML Title tags directly into the webpage you are creating.

CB Web Innovations' Professional SEO Services

There is much to know about search engine optimization services (SEO) and there are no magic tricks, but with a little time and experience you will be able to apply basic search engine optimization techniques to your businesses website and begin seeing an increase in traffic through the search engines. Sometimes these basic search engine optimization techniques are not enough and your business may be seeking additional traffic and search engine ranking to increase business. When this time comes, please visit our search engine optimization page for more details and contact us for professional consultation services.

Search Engine Optimization Resource Websites

www.bruceclay.com
www.seomoz.org

Choosing a Domain Name for SEO

Choosing The Domain Name For Your Website and Naming Individual Pages

In search engine optimization, one of the important items to get your page to come up in the search results is what you choose for a Domain Name of your website. Althought this is not as important as many of the other steps in the search engine optimization process, it is still believed by many of the SEO experts to hold some weight with the search engines. You can see an example of the the Domain Name of your website and how it shows up in the Google search results page by clicking on the example below. In this example, we conducted a search for the term "internet marketing." At the top of the page begins the organic search results, which is where search engine optimization will help to get you. The first organic search in this example is "Internet Marketing - Wikipedia."

Google Search Results and The Domain Name

Notice how all of the top websites have the term "internet marketing" either in the domain name or in name of the specific webpage. In the Wikipedia example, the domain name is not internet marketing, but the webpage name is "internet marketing" and it matches what we searched for. Let's look at the second example we used, the website is www.internetmarketing.com. This website selected internetmarketing.com as their domain name as this is a primary keyword they wanted to come up for. Notice also that the word "internet marketing" is bolded in the domain name and in the individual pages because this is the term we searched for. It is important to choose a domain name and to name each page of your website for your keywords and to get your pages indexed in the search engines. As we will see in other SEO trainings, choosing the domain name and naming pages is not the only thing you do for search engine optimization, but most experts in the field believe it plays a role.

What Does the Domain Name Look Like?

Now let's look at what the Domain Name looks like. Common domain names are www.google.com, www.yahoo.com and www.cocacola.com. The Domain you choose is the unique address for your website on the world wide web. Domain names are purchased from businesses that sell domain names such as www.godaddy.com.

How to Choose a Domain Name?

When selecting a website's domain name, it is a important part of the search engine optimization process to select a domain name that represents what your website is going to be about. As stated before, this is not an all important step, but many SEO experts believe that it does have some impact on the search engine results. To select a domain name, simply go to a domain name registrar such as GoDaddy.com to see if the domain name you want is available. Domain names can then be registered for as little as $10 a year. It is important to remember that domain names can end with .com, .net, .org, etc. For business websites, we suggest staying with the .com suffix.

CB Web Innovations' Professional SEO Services

There is much to know about search engine optimization services (SEO) and there are no magic tricks, but with a little time and experience you will be able to apply basic search engine optimization techniques to your businesses website and begin seeing an increase in traffic through the search engines. Sometimes these basic search engine optimization techniques are not enough and your business may be seeking additional traffic and search engine ranking to increase business. When this time comes, please visit our search engine optimization page for more details and contact us for professional consultation services.

Search Engine Optimization Resource Websites

www.bruceclay.com
www.seomoz.org

Adding the HTML Description Tag for SEO

Adding the HTML DescriptionTag

In search engine optimization, one of the important items to get your page to come up in the search results is the HTML Description of the page. This is called the Page Description Tag and is read by all the major search engines. You can see an example of the HTML Description tag and how it shows up in the Google search results page by clicking on the example below. In this example, we conducted a search for the term "search engine optimization." At the top of the page, you will see three paid ads that appear. Below the three paid ads, begins the organic search results which is where search engine optimization will help to get you. The first website that appears in the organic search results is the Wikipedia website. If you read the black print below the website address, you will read "Search engine optimization - is the process of improving the visibility of a website or a web page..." This is the description of that webpage and shows up after the Title tag and the website's address.

Video on How to Add the HTML Description Tag:

Google Search Results and The Description Tag

Notice how all of the top websites have the term "search engine optimization" at the beginning of the description in the search results. This term is also bolded meaning that it matches what we searched for. This is why it is extremely important to describe your page for the keywords your want the search engines to index your page for. One of the things about search engines is that if you do not put in an HTML Description tag, the search engine will pull part of the content of your webpage and use that as the page's description. So, if you want to have control over what shows up as the description of your page, you will need to be sure to add the HTML Description tag to all of your pages. As we will see in other trainings, the HTML Description tag of the page is not the only thing you do for search engine optimization, but plays a major role.

What Does the Description Tag Look Like?

Now let's look at what the HTML Description tag looks like in a webpage. The Description tag is written in hypertext markup language or HTML. HTML is the predominant markup language for writing webpages. Browser (Internet Explorer, Firefox, etc) are able to read the HTML language and show you a webpage. Here is an example of an HTML Description tag: <meta name="description" content="The Description of the Webpage" />. When the browser reads this, it reads "The Description of the Webpage" as the Description of this page.

How to Find the Description Tag Using Your Browser

Let's look at the HTML Description tag of this page you are viewing. If you are using Firefox, simply press "ctrl + u" to view the source of the page. If you are using Internet Explorer, go to "page" and then "view source." If you are using another browser, do a search to find out how to view the page source. This will allow you to view the source (or HTML code) of the webpage you are viewing. When you view the source of this page, scroll down until you see the <meta name="description" content="The Description of the Webpage" /> tags. The Descriptionof this webpage is "SEO training on how to add HTML description tags to websites to increase ranking in the serach engines like Google, Yahoo and Bing."

How To Add Description Tags

Being able to add HTML Description tags to your webpages really depends on the website software you are using to create your webpages. For example, if you are using an HTML editor such as Dreamweaver to create your webpages, you will be able to type in the HTML Description tags right into the HTML code itself on the page. If you are using a website design software such as WordPress, the easiest way is to use a plugin that will allow you to type HTML Descriptiontags directly into the webpage you are creating.

CB Web Innovations' Professional SEO Services

There is much to know about search engine optimization services (SEO) and there are no magic tricks, but with a little time and experience you will be able to apply basic search engine optimization techniques to your businesses website and begin seeing an increase in traffic through the search engines. Sometimes these basic search engine optimization techniques are not enough and your business may be seeking additional traffic and search engine ranking to increase business. When this time comes, please visit our search engine optimization page for more details and contact us for professional consultation services.

Search Engine Optimization Resource Websites

www.bruceclay.com
www.seomoz.org

What is Search Engine Optimization (SEO)

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What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the process of increasing a website's traffic by ranking high in the search engine results for certain keywords and/or keyword phrases. The goal of a Search Engine Optimization Company such as CB Web Innovations of Burlington, NC is to make each page of your website rank higher for each of your keywords that your competition's webpages by making your pages more worthy of the higher ranking. There are no "tricks" or "shortcuts" to get your website to the top of the search engine results, the basis to good search engine optimization is great website content. You will never reach and maintain good site ranking without great, worthy content for your readers and the search engines. Search engine optimization is the ultimately a technique in which the website's content is written for searchers, but also keeping in mind that the website's architecture and design is done in a way that helps the search engines be able to find and index your website.

Why Does My Business Need SEO Services?

Business need Search Engine Optimization services help their business compete against their competition. When searchers do a search for products or services they are looking for, either your businesses website is found or your businesses competition's website is found. Search Engine Optimizations services cannot guarantee your business is in the top position for every keyword for your business, but it can ensure that your businesses website has done all it can do to beat your competition for major keywords. Search Engine Optimization also is not a one time process and new competing businesses create and update their websites daily and well as search engines change the way their rank websites. So Search Engine Optimization is a continuous process. Search Engine Optimization can greatly increase the traffic to your company's website, thus increasing your company's revenue. A small investment in Search Engine Optimization (SEO) services can pay off big dividends in the long run.

CB Web Innovations' Professional SEO Services

There is much to know about search engine optimization services (SEO) and there are no magic tricks, but with a little time and experience you will be able to apply basic search engine optimization techniques to your businesses website and begin seeing an increase in traffic through the search engines. Sometimes these basic search engine optimization techniques are not enough and your business may be seeking additional traffic and search engine ranking to increase business. When this time comes, please visit our search engine optimization page for more details and contact us for professional consultation services.

Search Engine Optimization Resource Websites

www.bruceclay.com
www.seomoz.org

Tags: search engine optimization, seo